PACIFIERS: RESHAPING PEACEFULNESS

CHICCO

Chicco, Artsana Group’s brand for baby care products, was set up in 1958 to meet the needs of children from the age of 0 to 36 months. In only a few years it became the point of reference for parents, in Italy and worldwide.

We were asked to reshape the existing design of a natural-rubber pacifier for babies from the age of 0 to +12 months.

We did this to meet law requirements which impose severe safety and sturdiness testing on base dimensions, ventilation holes and handle. Specifically, our design team had to work on a small set of accessories, composed by a clip and a pacifier.

The most critical point was focused on the easiness of use: the clip is normally used in uncomfortable situations, so it was necessary to create a design that could simplify its usage, also with a single hand, without compromising its style. So, the main challenge was represented by ergonomics.

All of the aesthetic modifications maintained the initial idea and were carried out in collaboration with Chicco marketing department. Our team studied an intuitive, mechanical system that made the clipping and unclipping on kids’ clothes easier, ensuring a firm grip without ruining the fabrics.

For the pacifier holder, we focused on an egg-shaped concept, divided into 2 compartments. This allows the moms to carry two pacifiers at the same time: the division keeps the pacifiers separated in case of a fall in which one of the two gets dirty.

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