Ebram Investments (Saudi Arabia) is one of the leading investment houses in the Gulf Cooperation Council and it focuses on knowledge-based systems providing innovative solutions in four key sectors: communication, real estate, healthcare, and logistics.
Studio Volpi was asked to create the concept and realise a brand- new device that gives people the possibility to mix fragrances thus creating customised perfumes.
The product was a totally new invention, with no benchmark or reference.
The challenge was to create everything from scratch, experimenting with functioning, features, design and interface.
For this project, our design, engineering, digital and branding teams were all involved, integrating their expertise. Our engineers first studied the chemicals, the mechanics and the electronics related to the product, to finding the best solution for instantaneous fragrance formulations. Prototypes were used to gauge the user experience. To help with that, our marketing team defined the potential target as that of the “early adopters”, “techies” and “socialites”, revealing their habits and consumption pattern. From there, the design team moved towards an iconic, premium-quality, user-friendly product.
In addition, our digital team developed an app turning an innovative idea into something bigger.
The app made the device “social”, opening the products to endless possibilities. We allowed the users to create and share a list of fragrances, and associated the fragrances with shades of colours, creating a unique “Nota Nota” language. Also, we made the fragrance creation easy through a step- by-step guide. Our mechanical engineers worked on the mechanics to make it accurate, noiseless and appealing.
Lastly, the branding team worked on the packaging and on the product manual, defining colours, shapes, style and tone of voice for the communication worldwide.
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