Thanks to the most advanced technologies, Lange is the leading brand in the production of ski boots for professionals and enthusiasts. In 1948, the visionary Robert Lange created the first pair of reinforced plastic boots, made with polyester resin: since then, the brand has brought continuous innovation to the sector. Lange created the first modern ski boots, with steel buckles, and the first boots specifically designed for female skiers. From the seventies to today, the brand has accompanied countless athletes, becoming the industry’s benchmark.
Lange has requested a complete restyling of the RS, RX and SX series racing boots, maintaining brand recognition, performance and comfort, all of which characterize Lange boots. From the inner liner to the buckles, to the shape of the hull and to the design of the booster strap, the restyling performed has improved both the shape and the appearance.
With the aim of keeping the brand recognizable despite its restyling, the work performed was focused on properly communicating new technologies using the ski boot design and the applied graphics. The top performance and greater comfort boots are those that best adhere to the skier’s foot: every detail of the design had to convey the advantages of the brand.
It is not frequent that a product is able to bring significant innovation to its sector, also on the technological level, but in this case it happened: Lange’s research team developed a highly innovative plastic molding technology, able to bring tangible benefits to the athletes. This new technology involves the injection of plastic material through five different entry points, creating a layered body, with the ability to decide precisely which points of the boot is supposed to have a harder plastic and which one softer.
Interested in working with us?